Video | Street Fight

Street Fight Daily: Foursquare’s New App, Facebook Ads Costlier for SMBs

The Editors

Street Fight Daily: Foursquare’s New App, Facebook Ads Costlier for SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyCan Foursquare Crack Local Search? (New York Times)… Facebook Ads Become ‘Costlier’ Choice for Small Businesses (Wall Street Journal)… Yelp Lied About Review Policies to Inflate Stock Price, Lawsuit Claims (GigaOm)…

How to Use Video Content to Boost Local Search Rankings

Charlie Rall

How to Use Video Content to Boost Local Search Rankings

Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online…

5 Tools for Creating SMB Video Promotions

Stephanie Miles

5 Tools for Creating SMB Video Promotions

As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions…

5 Platforms That Gather In-Store Analytics from Surveillance Footage

Stephanie Miles

5 Platforms That Gather In-Store Analytics from Surveillance Footage

Nearly 64% of retailers have installed some form of IP-connected video surveillance system to protect against theft. Now, a relatively new category of hyperlocal vendors are providing businesses with new ways to capitalize on the technology they already have installed. Here are five tools that retailers large and small can use to make more strategic operational decisions based on the data they gather from video surveillance cameras…

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

Myriah Towner

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

With Google’s acquisition of Waze earlier this year, local tech is back in the limelight. During a panel at Street Fight Summit in New York last month, Matt Turck of First Mark Capital, Ben Siscovick of IA Ventures, and Jason Klein from OnGrid Ventures discussed where the best investing opportunities are these days in the local…

Hyperlocal Video Finally Comes of Age

Alex Salkever

Hyperlocal Video Finally Comes of Age

Hyperlocal video has, until now, been basically an oxymoron. The local television stations push out a decent amount of video but it has a metro rather than a hyperlocal focus. Patch.com and other hyperlocal news networks have done a bit of video, but it remains expensive to produce and comparatively hard to monetize at lower traffic levels. This is why a platform like Glocal looks really, really interesting…

PODCAST: This Week in Location-Based Marketing — Nestle, SessionM

Asif Khan

PODCAST: This Week in Location-Based Marketing — Nestle, SessionM

In this week’s episode, hosts Rob Woodbridge and Asif Khan find that it ain’t only rock and roll when the Rolling Stones start doing augmented reality; Nestle goes all Willy Wonka on us; Square closes a trillion more dollars and SessionM co-founder & CEO Lars Albright gives us some mobile advertising advice…

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

David Hirschman

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…

#SFS11 VIDEO: What’s the Next Move for Daily Deals?

David Hirschman

#SFS11 VIDEO: What’s the Next Move for Daily Deals?

In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt…

#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

David Hirschman

#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

At last week’s Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon’s valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals companies, and suggests where the industry may be headed…

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

David Hirschman

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…