Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement
The reports released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. Both studies point to the need to apply integrated, cross-channel measurement techniques, and to use location data for targeting, customer segmentation, and attribution.
How to Create Video Ads for Local Businesses
Want to create an engaging video ad to promote your local business? Read on to get tips on creating a video ad that will get you more clicks and conversions.