Victor Wong | Street Fight

PaperG CEO on the Mobile Opportunity for Small Publishers

Steven Jacobs

PaperG CEO on the Mobile Opportunity for Small Publishers

For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013…

PaperG Survey Highlights Rising Importance of Mobile

Isa Jones

PaperG Survey Highlights Rising Importance of Mobile

A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…