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Street Fight Daily: Making Advertising ‘Glocal,’ LivingSocial Partners With Custora

The Editors

Street Fight Daily: Making Advertising ‘Glocal,’ LivingSocial Partners With Custora

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Great Advertising Is Both Local and Global (Harvard Business Review)… LivingSocial Takes Andrew Mason’s Advice with New Targeting Tech From Custora. But is It Too Late? (PandoDaily)… Facebook App Used More than Mapquest, Bing for Local Search (Screenwerk)…

Channeling Starbucks, FiveStars Seeks Loyalty in the Form of a Gift Card

Steven Jacobs

Channeling Starbucks, FiveStars Seeks Loyalty in the Form of a Gift Card

The Mountain View, Calif., company is launching a new gift card product aimed at helping businesses transform new customers into returning customers through its POS-integrated loyalty platform. The company has piloted a co-branded gift card with a handful of small retail chains since December, and plans to open the feature to its smaller merchants with the release…