Street Fight Daily: Google’s Accelerated Mobile Pages Arriving This Month, eBay’s Turnaround Plan
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web (AdAge)… How eBay Plans to Take On Amazon (Fortune)… Verve Opens Self-Serve Location Targeting Platform Aimed at SMBs (GeoMarketing)…
Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…
Street Fight Daily: Gannett to Buy Rest of Cars.com, Square Adds Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Said Near Deal to Buy Rest of Cars.com for $1.8 Billion (New York Times)… As Competitors Close In, Square Moves Beyond the Credit Card (Wired)… Picking Through Google’s Pigeon Droppings (SearchEngineLand)…
How to Decide If Your Business Should Use Indoor Location Technology
Indoor location technology may not be the right solution for every merchant on the street. The costs and complexities of these systems can sometimes be too much for businesses in certain industries to handle, including smaller merchants who may not see enough foot traffic on a daily basis to benefit from using in-store location tools. Here are five questions that business owners should ask when weighing the decision of whether to start using indoor location technology…
Street Fight Daily: Regulators Crackdown on Fake Reviews, Facebook ‘Closes The Loop’
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Give Yourself 5 Stars? Online, It Might Cost You (New York Times)… Facebook Connects Impressions To Offline Sales For Telcos (MarketinLand)… Mobile Payments Are One-Third of Braintree’s Business (PandoDaily)…
5 Tips for Building a Smarter Geofence
The number of advertisers using “geo-aware” technology in their mobile ad campaigns jumped from 17% in 2011 to 36% in 2012, according to a report by Verve Mobile, and yet there is still confusion in the marketplace over what makes a geofencing campaign useful, and when location targeting is necessary to achieve a high ROI. Here are five strategies for creating a smarter, more strategic geofencing campaign…
Street Fight Daily: Aol Under Armstrong, Big Moves in Online Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… At AOL Under Tim Armstrong, the Only Constant Is Change (AdAge)… Made To Order: Big Moves In Online Food Delivery (ReadWrite)… Report: Geo-Aware, Geofenced Ads Outperform Other LoMo Targeting (Screenwerk)…
Location + Mobile + Ads: Verve CEO Says People Are Set to Get It
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”
Mobile Local Advertising: Not Just for Early Adopters Anymore
Over the past few years I’ve done some axe-grinding about the lack of location targeting in mobile advertising — and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large brands and agencies. But in recent months we’ve started to see some of those habits break down, beginning with newer companies in mobile that don’t have to “unlearn” anything to get there…