Verizon | Street Fight

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

Joseph Zappa

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

Joseph Zappa

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

Joseph Zappa

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…

LBMA Podcast: Facebook, KFC China, Verizon

Asif Khan

LBMA Podcast: Facebook, KFC China, Verizon

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

Joseph Zappa

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…

Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy

Joseph Zappa

Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First… LinkedIn Bolsters AdTech Game, Launches Audience Network… WhatsApp Tools and Features for Businesses Are Coming…

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

Joseph Zappa

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

Joseph Zappa

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential

Joseph Zappa

Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Face Challenges Integrating Yahoo and AOL Before It Challenges Google and Facebook… MoPub Is Testing Ways to Do More with Twitter Data… Modern Marketing Means Mobile Messaging…

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

Joseph Zappa

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

Joseph Zappa

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Grocery Pickup Stores in Seattle… Dunkin’ Donuts Links Order-Ahead, Loyalty to Waze App… There’s a Disconnect in Connecting Marketing Tech Tools…

Street Fight Daily: Facebook Recommends Local Businesses, Google Maps Supercharges Location Sharing

Joseph Zappa

Street Fight Daily: Facebook Recommends Local Businesses, Google Maps Supercharges Location Sharing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests an Enhanced Local Search and Discovery Feature Offering Business Suggestions… Google Maps Supercharges Location Sharing, Begins Drooling Over Your Data… AT&T, Verizon Pull Ads from Google Over ‘Hate’ Videos…

Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments

Joseph Zappa

Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S. Retailers… Visa, IBM Team for Consumer Payments through IoT Devices… Facebook Isn’t Going After LinkedIn, It’s Chasing a Much Bigger Jobs Market…

Street Fight Daily: Yahoo and Verizon Near Cheaper Deal, Facebook Adds Job Postings for Brands

Joseph Zappa

Street Fight Daily: Yahoo and Verizon Near Cheaper Deal, Facebook Adds Job Postings for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo and Verizon Are Said to Be Near a Cheaper Deal… Facebook Swipes at LinkedIn by Letting Brands Post Job Openings on Pages… Snap Sets Valuation at $19.5 to $22.5 Billion as IPO Approaches…

Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion

Joseph Zappa

Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 25 Million More Voice Assistants Coming This Year; Google, Amazon Dominate… Alibaba’s Local Commerce Platform, Koubei, Raises $1.1 Billion… Crate and Barrel COO Talks Bucking Brick-and-Mortar Trends…