Venga | Street Fight

Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Stephanie Miles

Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decisions using tools like customer analytics and marketing platform Venga.

6 Strategies for Improving Email Pitches to SMBs

Stephanie Miles

6 Strategies for Improving Email Pitches to SMBs

Email is the go-to channel for pitching within the hyperlocal community, but with 81 percent of small business owners now being contacted by between one and five sales reps each week, according to a survey by Street Fight and Thrive Analytics, it’s becoming harder for digital marketing vendors to stand out from the pack. Here are six strategies vendors say they’ve successfully used to break through the clutter in local merchants’ inboxes.

5 Strategies for Finding Funding as an Early-Stage Startup

Stephanie Miles

5 Strategies for Finding Funding as an Early-Stage Startup

Although it’s a given that the founders of most early-stage hyperlocals need funding to bring their ideas to life, many entrepreneurs are still unsure of where to turn for financing during the earliest days. To answer that question, we reached out to executives who’ve founded hyperlocal companies and asked what worked for them…

6 Tools Restaurants Can Use for Better Guest Intelligence

Stephanie Miles

6 Tools Restaurants Can Use for Better Guest Intelligence

By the time a guest walks through the front doors at Ping Pong Dim Sum in Washington D.C., marketing manager Myca Ferrer can already be fairly certain what he or she will order. Ferrer isn’t psychic, but he is using a guest intelligence platform to gain a deeper understanding of his most frequent customers. By tracking preferences and payment histories, Ping Pong Dim Sum is better able to offer VIP service to its most loyal diners…

Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid

The Editors

Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid

A roundup of today’s big stories in hyperlocal content, commerce, and technology.‘Hyperlocal’ Consumer Targeting Faces Scrutiny; Senator Questions Euclid (Wall Street Journal)… Ron LaPierre CEO of CityGrid Media (Screenwerk)… Yahoo Acquires Location-based Mobile Gaming Company Loki Studios (TheNextWeb)…

Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience

Steven Jacobs

Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience

“The changes in the next five years in retail will be more profound and transformational than the last 100 years in retail have been because largely because of mobile,” said Cyriac Roeding, CEO of Shopkick. “I don’t think people will go [to stores] because they need something. I don’t even think they’ll go because they want something. I think they’ll go because they want to feel better.”

Case Study: New Loyalty Program Connects ’Wichcraft With Customers

Stephanie Miles

Case Study: New Loyalty Program Connects ’Wichcraft With Customers

After years of using paper punch cards to promote loyalty at its 16 locations, ’Wichcraft is going digital with a mobile loyalty program. By tying customer phone numbers to ‘Wichcraft’s POS system, director of marketing Ellen Kim hopes to send targeted promotions based on individual purchase histories and build more intimate relationships with the most frequent customers…

6 Mobile Tools for Managing Customer Complaints

Stephanie Miles

6 Mobile Tools for Managing Customer Complaints

Rather than hiring additional employees to answer customer queries, manage complaints, check inventory, and process returns, local retailers are increasingly looking for mobile solutions. Here are six platforms that merchants can use to interact with customers and resolve issues without taking their focus off the people currently inside their stores…

Case Study: Restaurant Uses Customer Data to Measure Marketing Success

Stephanie Miles

Case Study: Restaurant Uses Customer Data to Measure Marketing Success

At Ping Pong Dim Sum in Washington, D.C., Myca Ferrer works hard to make sure every dollar spent on marketing is measured and tracked. By tying Venga’s loyalty platform into his restaurant’s POS system and email marketing database, Ferrer is able to track customer spending patterns and email click-through rates. He’s found that loyalty club members spend between 30% and 40% more per visit than non-loyalty club members…

8 Strategies for Promoting Small Business Loyalty Programs

Stephanie Miles

8 Strategies for Promoting Small Business Loyalty Programs

While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…

5 Mobile Tools SMBs Can Use to Collect Guest Feedback

Stephanie Miles

5 Mobile Tools SMBs Can Use to Collect Guest Feedback

The customer feedback cards that restaurants once placed on tabletops are are being replaced with digital platforms designed to solicit feedback from guests and find resolutions to problems — before they result in negative online reviews. Here are five tools that merchants can use to collect feedback from guests on their mobile devices…