Vendasta | Street Fight

Empyr Partners with Vendasta to Expand Its SMB Reach

Joao-Pierre Ruth

Empyr Partners with Vendasta to Expand Its SMB Reach

Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.

How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Stephanie Miles

How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Vendors are pulling out all the stops to help small and mid-size businesses acquire and retain a higher percentage of their customers. And as merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes.

5 Signs That It’s Time for Your Hyperlocal Company to Pivot

Stephanie Miles

5 Signs That It’s Time for Your Hyperlocal Company to Pivot

The majority of hyperlocal startups will pivot at least once in their lifetimes. Many will pivot two or even three times. But as a founder who’s looking to steer his or her company in the right direction, it can be difficult to determine whether to keep plowing forward with an original concept or go a new direction. Here are five signs that it’s time for your hyperlocal startup to pivot, from industry leaders who’ve been there before…

6 Tools SMBs Can Use to Monitor Customer Sentiment

Stephanie Miles

6 Tools SMBs Can Use to Monitor Customer Sentiment

As many as 80% of SMB mobile advertisers now perform some type of online sentiment monitoring as a way to get a better understanding of what customers are really feeling about their business. Sentiment analysis, which is loosely defined as “detecting and understanding how the audience is reacting to a brand, either positively or negatively,” has an important role in the small business owner’s marketing playbook. Here are six tools that SMBs can use for this exact purpose…

Openings and New Hires at FixYa, VendAsta & SpinGo

Kelly Benish

Openings and New Hires at FixYa, VendAsta & SpinGo

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves include layoffs at the Village Voice, a new top executive at the DPAA, and job openings at Swipely, Intuit, and more.

8 Reputation Management Platforms for Merchants

Stephanie Miles

8 Reputation Management Platforms for Merchants

As customer review sites like Yelp, Angie’s List, and TripAdvisor proliferate, reputation management platforms are becoming an increasingly important tool in the local merchant’s arsenal. Nearly a quarter of small businesses now monitor their online reputations, according to BIA/Kelsey. Here are eight platforms that each tackle online reputation management in a slightly different way…

Reputation Management: Making the Connection with Small Businesses

Damian Rollison

Reputation Management: Making the Connection with Small Businesses

Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?