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Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

Joseph Zappa

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…

Mobile-Local Shopping Comes Into Focus

Mike Boland

Mobile-Local Shopping Comes Into Focus

Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…

Bringing Augmented Reality Marketing to Every Business

Asif Khan

Bringing Augmented Reality Marketing to Every Business

For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies…

Street Fight Daily: 03.30.11

David Hirschman

Street Fight Daily: 03.30.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Are expiration dates on Groupon deals illegal? Groupon was sued eight times in all of 2010 — but in 2011, that pace has increased. It’s been sued in federal court 12 times this year. (PaidContent)…

CBS Local Digital Media and CityGrid Media have partnered on an advertising/listings initiative targeting local businesses that want to get broad exposure to online and mobile consumers across the country. (Broadcasting & Cable)…

How to start your own local news site. Tips from a Berkeleyside co-founder. (10,000 Words)…