As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.
“Consumers are turning to apps for everything,” said Jeremy Stoppelman, the company’s chief executive said on the company’s quarterly earnings call Tuesday. He said that the company’s executive team is guiding Yelp toward a revenue stream composed mainly from localized advertising.