USA Today | Street Fight

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

Joseph Zappa

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

Tom Grubisich

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

In less than six months, the newly constituted Journal Media Group did a 180-degree about-face, shifting from a strategy focused on acquisitions to being acquired by Gannett. The USA Today publisher brought two things that JMG couldn’t match: The proven ability to consistently wring substantial cost savings out of expansion and a digital ad strategy that holds the promise of making everybody — advertisers, audiences, and stockholders — happy.

After the ‘Fiscal Cliff,’ an Opening for the ‘Journalism of Hope’

Tom Grubisich

After the ‘Fiscal Cliff,’ an Opening for the ‘Journalism of Hope’

In the coming years, the reverberations from big cuts in federal spending along with the likely new stimulus spending will continue throughout America, from Washington to the states, cities, suburbs, and rural communities – and to every one of the 50,690 census tracts. This will be a long-running story that USA Today and the Gannett local papers could own – and monetize on their websites…

USA Today Publisher Larry Kramer Looks to a Local Future

Rick Robinson

USA Today Publisher Larry Kramer Looks to a Local Future

“This whole company is hyperlocal,” Kramer says when asked about Gannett’s locally targeted news. “We’ve got 81 newspapers and 23 TV stations, all with local news operations.” At the new multipurpose “breaking news” desk he is developing, editors from the flagship paper will work face to face with representatives from local papers and other Gannett media properties…