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LBMA Podcast: Alexa, Urgent.ly, Uber

Asif Khan

LBMA Podcast: Alexa, Urgent.ly, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

Joseph Zappa

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

LBMA Podcast: Casper, Urgent.ly, Samsung, PlaceIQ

Asif Khan

LBMA Podcast: Casper, Urgent.ly, Samsung, PlaceIQ

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ComScore, Swarovski, KFC, Target with Pinterest. Special Guest: Herve Utheza – Here Technologies.

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

Joseph Zappa

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…

On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Joao-Pierre Ruth

On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Plenty of companies claim to be the “Uber of” their respective markets, but there is more to making it in this scene than just getting goods to customers fast. And not every company gets it right immediately; there is a steep learning curve for handling the logistics behind on-demand services.

Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

Charity Huff

Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.

Street Fight Daily: Yelp and OpenTable End Partnership, Google’s Plans For Accelerated Mobile Pages

The Editors

Street Fight Daily: Yelp and OpenTable End Partnership, Google’s Plans For Accelerated Mobile Pages

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp, OpenTable Part Ways amid Heightened Competition (Reuters)… Inside Google’s Plan to Speed Up the Mobile Web (Poynter)… DoorDash Partners with b8ta for On-Demand Tech Gadget Delivery (TechCrunch)…

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

Noah Elkin

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

The Editors

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything

Annie Melton

Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything

“I’ve long been a believer that on-demand is going to revolutionize every service sector in the economy. There will be different flavors of it, based on the characteristics of particular verticals. Five years from now, this is how everybody’s going to get service for everything,” said Urgent.ly CEO Chris Spanos.

Editor’s Take: The Perils of Uberization for the Local Economy

Noah Elkin

Editor’s Take: The Perils of Uberization for the Local Economy

On-demand is a convenient rubric for speaking about a certain type of currently faddish platform, but not every underlying service or product is the same. Transportation is not the same as home services or restaurants. By extension, not everything Uber does will work equally well outside of its particular niche. Demand-based pricing is a prime example.

Street Fight Daily: What Dorsey’s Twitter Gig Means For Square, Google to Roll Out ‘Now on Tap’

The Editors

Street Fight Daily: What Dorsey’s Twitter Gig Means For Square, Google to Roll Out ‘Now on Tap’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey’s Dual CEO Role Raises Questions for Square (New York Times)… Now on Tap, Google’s Mobile Search Trojan Horse, Is Out of the Gate (Recode)… Pinterest Expands Buyable Pins to More Ecommerce Platforms, Reaching Thousands of Merchants (TechCrunch)…