Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales
The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.
Street Fight Daily: HomeAdvisor Growing Fast, Mcommerce’s Customer Service Impact
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Diller’s Home Services Bet Could Hit $1 Billion in a Few Years (Bloomberg)… How Mobile Commerce Is Changing Customer Service (VentureBeat)… Second Measure Is the New Secret Weapon Investors Are Using to Outsmart Each Other (Business Insider)…
Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce Links Become the Latest Unlikely Casualty of Ad Blocking (Digiday)… The Food Delivery Wars: A Little Bit of History Repeating? (PYMNTS.com)… FiveStars Gets $50M to Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals (TechCrunch)…
10 Top Location-Based Marketing Campaigns of 2015
Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.
Beacons to Shine a Light on Consumers’ Murky Path to Purchase
Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.
Local Visionary Award Winners Announced
The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.
Street Fight Daily: An Inside Look at Amazon, Can Facebook Finally Conquer E-Commerce?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (New York Times)… Facebook’s Last Push Into E-Commerce was a Disaster, but It’s Gearing Up to Try Again (Business Insider)… Location Inaccuracy is a Bigger Problem Than Fraud (AdExchanger)…
Street Fight Daily: Snapchat Capitalizes on Local, Uber Nabs Ex-Google Maps Chief
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Turns Geofilter Digital Stickers Into Revenue Source (LA Times)… Uber’s Ambitions Grow as It Hires Google’s Former Mapping Boss (Skift)… Starbucks Mobile Ordering Expands To 21 More States, Now Live In Over 4,000 Stores (TechCrunch)…