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Report: Beacons Making Sizable Impact on Retail

Nancy Ayala

Report: Beacons Making Sizable Impact on Retail

The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.

Local’s Next Hurdle: The Impressionable Use Fallacy

Mike Boland

Local’s Next Hurdle: The Impressionable Use Fallacy

No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

Joseph Zappa

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Brands Should Know About Facebook’s New Virtual Reality Web Browser… Pew Research Shows Young Adults Prefer Text-Delivered News Over Video… Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More…

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

Joseph Zappa

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…

Street Fight Daily: Instagram Boosts Ads for Brands, Google Acquires Urban Engines for Maps

Joseph Zappa

Street Fight Daily: Instagram Boosts Ads for Brands, Google Acquires Urban Engines for Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram’s Deems Its Brand-Focused, Call-to-Action Ads Work in Progress… Google Acquires Urban Engines to Bolster Location-Based Analytics… Data-Driven Marketing is Driving More Revenues…

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

Nicole Spector

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.