Uberall | Street Fight

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

Joao-Pierre Ruth

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.

6 Social Media Tactics that Reduce Marketing Costs for SMBs

Stephanie Miles

6 Social Media Tactics that Reduce Marketing Costs for SMBs

In addition to generating leads, building brand awareness, and adding credibility to a business, a well-implemented social strategy should also lower a merchant’s overall marketing expenses. Social media is oftentimes less expensive than other types of marketing, and can easily be used to leverage a merchant’s complimentary marketing programs.