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Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

Joseph Zappa

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

Joseph Zappa

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

Joseph Zappa

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

April Nowicki

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

Joseph Zappa

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

Joseph Zappa

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

Joseph Zappa

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

Joseph Zappa

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

Joseph Zappa

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..

LBMA Podcast: Postmates & DoorDash, Foursquare, Uber

Asif Khan

LBMA Podcast: Postmates & DoorDash, Foursquare, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.

LBMA Podcast: Alexa, Urgent.ly, Uber

Asif Khan

LBMA Podcast: Alexa, Urgent.ly, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

Joseph Zappa

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags

Joseph Zappa

Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Promised, Facebook Traffic to Publishers Declines Again… Walmart Tumbles As Flagging Online Growth Jolts Investors… Google Chrome Blocks Irksome Ads. That’s Good, Right?…

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

Asif Khan

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.