Publisher Dave Harte Weighs in on the Quest for Hyperlocal Success in the U.K.
“I think we’re in a place where the larger media organizations are in the second cycle of trying to rethink hyperlocal, and in the meantime there have been some smaller innovators, often ex-journalists themselves, who are starting to develop out of it,” says the Bourneville Village publisher. “The key still remains having people in place to sell ads.”
Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…