6 Social Media Tools for Hyperlocal Publishers

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For a hyperlocal news publication to be successful, its editors have to do more than break news and tell fascinating stories. Using social media to promote great content and interact with local community readers is key. Here are six social media marketing tools that hyperlocal publishers can use to improve reader engagement…

While SMBs Focus on Social, Online Reviews May Have More Impact

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If they have a choice between social media marketing and better customer service or a better product, small businesses may in fact be better off focusing on the product rather than the marketing push. You can have the best Twitter patter and the finest Facebook page — but a half-star rating change on Yelp because you failed to flip that burger in time or didn’t make eye contact with a customer might ultimately have a bigger effect on the bottom line…

Clif Bar Uses Foursquare’s API for Geo-Targeted Twitter Campaign

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By restricting advertisers from targeting users at specific locations, Twitter has made it difficult for big brands to use its platform when running geo-targeted campaigns in the past. Clif Bar found a way around this challenge earlier this summer, when the company began asking customers with GPS-enabled devices to voluntarily tweet their locations for the chance to win coupons and prizes…

Echoer App Compiles and Curates Real-Time Feedback About Locations

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Four months after its wide launch in iOS, the crowdsourcing, location-based service app Echoer has announced an expansion into Android and a new content partner program with more than 500 media, blogger and event partners. Street Fight caught up with Daniel Cowen, Echoer’s co-founder and CEO, to discuss the app’s progression, the difficulties associated with continually generating real-time content, and how it distinguishes itself from reviews sites like Yelp…

JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands

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The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”

Street Fight Daily: Highlight Takes Two, Digital First Announces Curation Team

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Highlight 1.2 Solves Some of the App’s Problems, but Big Questions Remain (The Verge)… Digital First Announces Curation Team (10,000 Words)… Twitter Offers Location Targeted Advertisements (CNET)…

Twitter Loses Significant Local Audience in Cutting Off LinkedIn

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In the purely hyperlocal sense of the word, LinkedIn is not like a Patch.com or a Foursquare. But, like Facebook, it is one of the primary filters though which people view social graph data. And social graph data, by definition, is local to some degree. Twitter’s decision to exclude the network from its API risks giving up on sizable growth opportunities…

Using Twitter as a Hyperlocal Media Utility

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Although often associated with breaking news distribution, Twitter is more than a broadcast channel; it can facilitate the local B2B, B2C and C2C communication required for a truly active online bulletin board. The shared economy will work most efficiently with a communal media infrastructure that facilitates the messaging required to match transactional participants…

Street Fight Daily: Groupon Retail, Journatic Fallout Continues

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Opens Concept Store in Singapore (CNet)… The Uncomfortable Truth Behind the Journatic Byline Scandal (GigaOm)… Rumor: Twitter To Acquire Sense Networks To Better Target Local Ads (TechCrunch)

Offerpop CMO: Social Media Engagement Is All About Clickthroughs

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New York City-based social media marketer Offerpop works with close to 29,000 merchants (mainly SMBs) both in the U.S. and abroad. Street Fight recently caught up with the company’s marketing chief, Mark Cooper, to find out more about how the company helps small businesses engage consumers over social media.

Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…

7 Social Media Strategies for Small Business Owners

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Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…

Street Fight Daily: Twitter Localizes Trends, 10M Placecast Users

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Twitter Launches Tailored Trends Based on Location, Who You Follow (TechCrunch)…

Waze And Others Contributing to Apple’s iOS 6 Maps’ Crowd Sourced Traffic Data (TechCrunch)…

Missing the Point on Paywalls (CJR)…

Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn

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Facebook Would Like to Sell You a Mobile Ad (All Things D)

LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)

Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)

Jack Dorsey Backs Away from Twitter (SAI)

Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)

Launch of Airtime Hobbled by Glitches (WSJ)

Addressing Foursquare’s Engagement Problem

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Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…

Weekly News Recap: Patch’s Editor-In-Chief Steps Down

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AOL’s much-discussed hyperlocal network Patch is in the midst of changes at the top of its masthead. Editor-in-Chief Brian Farnham, who had been with the company for four years, announced during a conference call this week that he would be leaving. Here’s a look at some of the coverage of Farnham’s departure.

In-Store Digital Signs Connect Businesses With Customers Via LBS

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Much of the focus around location-based services early on has been in the form of mobile applications like Foursquare and Twitter, but there is a new opportunity emerging for businesses to connect the mobile experience to digital signage and other marketing mediums as well…

News Recap: Twitter Teams Up With AmEx to Help SMBs

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As part of a new partnership with American Express, Twitter announced this week that it will now use its ability to draw attention to certain topics to help advertise local businesses. Basically, this means that in addition to the “promoted tweets” seen by users, now ads from small businesses will also appear in their feeds…

Street Fight Daily: Twitter’s SMB Self-Serve, DudaMobile Funding

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Twitter Launches Self-Service Ads for Small Businesses (Twitter Advertising Blog)…

Check-In Needs To Work, But How Can We Fix It? (TechCrunch)…

Daily Deals: Do Consumers Still Care? (Ad Age)…

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…