The vast majority of mobile analytics platforms have traditionally been aimed at the largest developers, leaving a huge swath of the market untapped. Here are five examples of self-service mobile analytics platforms that developers in the hyperlocal space can try.
Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.