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Do Small Businesses Really Need a Website?

Damian Rollison

Do Small Businesses Really Need a Website?

The website is the richest online repository of compelling information about a business, but it probably isn’t its primary means of attracting customers. Rather, customers who find you via Google Maps or Facebook may need to refer to your website in the event a third party search doesn’t provide enough information to make a buying decision. The website serves as a last stage effort to win business that hasn’t already been secured via local search…

Social Curation Tools Like Pinterest Are a Great Fit for Local

Patrick Kitano

Social Curation Tools Like Pinterest Are a Great Fit for Local

Curation services are coming of age because people are increasingly using their smartphones to upload pictures and videos on the fly. As user-generated media continues to flourish, its local manifestations (and curated collections of contributed content) will paint a far more diverse and detailed picture of a community than coverage by paid media…

Nielsen’s Undercount of News: Why the Numbers Don’t Add Up

Tom Grubisich

Nielsen’s Undercount of News: Why the Numbers Don’t Add Up

Social networking has become the 800-pound gorilla of the Internet. That’s what Nielsen is trumpeting in a new report. And news, it says, is a tiny mouse.

Or is it?

Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs.  But that news number doesn’t hold up under examination…