As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.
It’s no longer enough to just have a Facebook page or a website that’s optimized for mobile. To stand out in an increasingly competitive marketplace in 2016, local merchants will need to dig in and start using hyperlocal technology to its full potential.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Search Intent Matters More for Marketers Than User Identity (Adweek)… Trends for 2016: What Won’t Happen (eMarketer)… What You Need to Know About Facebook’s New Local Search ‘Test’ (Marketing Land)…
The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company’s plans to become “the RetailMeNot of local business coupons” and drive customers through local companies’ doors…
With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a start-up that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need. Here are five major services offering similar types of location data feeds…