Trends | Street Fight

Tag archive for "Trends"

Interviews

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

No Comments 23 August 2013 by

The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company's plans to become "the RetailMeNot of local business coupons" and drive customers through local companies' doors...

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Features

Comparing the Pros and Cons of 5 Top Location APIs

1 Comment 13 February 2012 by

With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a start-up that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need. Here are five major services offering similar types of location data feeds...

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Interviews

Tagwhat: Creating Location-Based Stories

1 Comment 09 February 2012 by

Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users' location experience with what they call a “mobile encyclopedia of where you are.”

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Features

Local Quotables: Dorsey, Josic, Brody & More

No Comments 27 January 2012 by

This week's top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies...

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Features

5 Network Models for Serving Up Hyperlocal Advertising

3 Comments 26 January 2012 by

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect...

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Features

8 Scheduling Tools For Managing Deal Customers

11 Comments 24 January 2012 by

When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.

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Interviews

Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers

2 Comments 24 January 2012 by

In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top...

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Features

5 Tips for an Effective Hyperlocal Advertising Campaign

1 Comment 23 January 2012 by

As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are tips from a few top hyperlocal publishers that can help merchants stay ahead of the curve...

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Features

Local Quotables: Hallinan, Mason, Rainert, Bass and more

No Comments 20 January 2012 by

This week's best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model -- saying the issues critics pointed to were simply due to Groupon's rapid growth. This week's quotes also feature Foursquare's plan for a new web presence, a new definition for "hyperlocal," and the integration of social media into television...

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Case Studies

Case Study: Boutique Uses Foursquare for Broader Customer Demos

1 Comment 19 January 2012 by

At Dragonfly Shops & Gardens in Orange, California, owner Beth Davidson is always on the lookout for low-cost ways to get the word out about her boutique. In the last few years, she's found that hyperlocal platforms offer a much better ROI than print advertising...

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