tracy record | Street Fight

WSB’s Tracy Record: You Can’t Do Hyperlocal on a Template

David Hirschman

WSB’s Tracy Record: You Can’t Do Hyperlocal on a Template

When West Seattle Blog launched, the site didn’t carry any ads — not even Google Adsense ads which co-founder Tracy Record thought were “ugly and cluttery.” At the time, the site was more of a passion project than a business. But when they finally got advertising two years later, Record says it didn’t take very long before she and her partner were turning a profit: “It was rather rapid in terms of people embracing us and we were in the black in the first year.” …