TopGolf | Street Fight

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

Joseph Zappa

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty

Stephanie Miles

Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty

At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a “Grizzly” special that tied in with the company’s “Fun Doesn’t Hibernate” marketing campaign…