TomLaband | Street Fight

Why Marketers Must Focus On Data ‘Far Beyond Location’ to Build a Sharper Picture Of Consumers

Peggy Anne Salz

Why Marketers Must Focus On Data ‘Far Beyond Location’ to Build a Sharper Picture Of Consumers

Tom Laband, the CEO of adsquare, recently spoke with Street Fight about the rise of mobile data, the positive impact on targeting and the company’s wider strategy to “go far beyond location” to provide intelligent mobile data for holistic and effective mobile campaigns.