Thumbtack | Street Fight

Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand

Joseph Zappa

Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…

Cupcakes

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

Stephanie Miles

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.

Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending

The Editors

Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…

For Small Businesses, the Tide Is Turning

Noah Elkin

For Small Businesses, the Tide Is Turning

With a high percentage of retail consumer spending occurring in the last six weeks of the year, the fourth quarter is a good time to take the temperature of business owners. Recent surveys from Thumbtack and Yelp indicate an overall positive outlook heading into 2016.

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

Adam Burrows

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Street Fight Daily: Facebook Wants a Piece of the Search Pie, Alphabet and Amazon Earnings Reports

The Editors

Street Fight Daily: Facebook Wants a Piece of the Search Pie, Alphabet and Amazon Earnings Reports

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Aim at Search Again (Wall Street Journal)… Google CEO Sundar Pichai Cites “Real Sense of Energy and Focus” for Success (TechCrunch)… Amazon Sales Top Estimates (Bloomberg)…

Editor’s Take: The Perils of Uberization for the Local Economy

Noah Elkin

Editor’s Take: The Perils of Uberization for the Local Economy

On-demand is a convenient rubric for speaking about a certain type of currently faddish platform, but not every underlying service or product is the same. Transportation is not the same as home services or restaurants. By extension, not everything Uber does will work equally well outside of its particular niche. Demand-based pricing is a prime example.

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

The Editors

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

The Editors

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack Becomes Latest Unicorn, Raises $125 Million at $1.25 Billion Valuation (Forbes)… Amazon Taps ‘On-Demand’ Workers for One-Hour Deliveries (Wall Street Journal)… Walmart Doubles Down on Online Grocery Shopping with Curbside Pickup (TechCrunch)…

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

The Editors

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…

Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles

The Editors

Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…