The LBMA | Street Fight

LBMA Podcast: Facebook, KFC China, Verizon

Asif Khan

LBMA Podcast: Facebook, KFC China, Verizon

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

Nicole Spector

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

LBMA Podcast: RetailLoco at SXSW

Asif Khan

LBMA Podcast: RetailLoco at SXSW

This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…

LBMA Podcast: LIVE From MoDevEast!

Asif Khan

LBMA Podcast: LIVE From MoDevEast!

On the show: UC Berkeley tests image-based indoor location; Qualcomm’s Gimbal sensors hit the street; Mojiva partners with Retailigence; and Pitney Bowes partners with Twitter. Special guest is Barg Upender, founder of Mobomo…

LBMA Podcast: Chuck Martin on ‘Mobile Influence’

Asif Khan

LBMA Podcast: Chuck Martin on ‘Mobile Influence’

In this week’s episode, eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding…

PODCAST: This Week in Location-Based Marketing — Ping Mobile

Asif Khan

PODCAST: This Week in Location-Based Marketing — Ping Mobile

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss LinkedIn’s rumored acquisition of the Pulse News Reader. Meanwhile Posse saddles up and moves to the U.S.; the earth’s magnetic field may hold the key to indoor location; and Quri gives brands a little leverage. Plus special guest Shuli Lowy from Ping Mobile on SMS marketing…

PODCAST: This Week in Location-Based Marketing — Talkbits, Moves

Asif Khan

PODCAST: This Week in Location-Based Marketing — Talkbits, Moves

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…

Study: 14.7 Million People Engaged ‘Locally’ with Retail Brands in Q4

Steven Jacobs

Study: 14.7 Million People Engaged ‘Locally’ with Retail Brands in Q4

A new report by the Location-Based Marketing Association and local analytics company Venuelabs looks at the amount and quality of “local” consumer interactions. As local activities like reviewing, checking in, or posting a photo become ubiquitous across platforms, the volume of location-specific (versus brand-specific) digital engagement with brick-and-mortar businesses has exploded…

PODCAST: This Week in Location-Based Marketing — Waze, Spun

Asif Khan

PODCAST: This Week in Location-Based Marketing — Waze, Spun

In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…

Street Fight Staff and Friends Predict 2013’s Top Stories

The Editors

Street Fight Staff and Friends Predict 2013’s Top Stories

Last week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what is to come in the realm of location-based services, local search, daily deals, and hyperlocal content…

PODCAST: This Week in Location-Based Marketing — Choco-locate

Asif Khan

PODCAST: This Week in Location-Based Marketing — Choco-locate

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what an airport’s location tech might have to do with James Joyce. Australia shows us how to do disaster notifications with LBS. STMicroelectronics kills us with air pressure — in a good way. All this plus a few deals, an acquisition, Tasti D-lite’s new book and special guest Lalita Krishna of Choco-locate…

PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX

Asif Khan

PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX…

PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer

Asif Khan

PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss some big acquisitions in the space, starting with Facebook’s purchase of Tagtile and Instagram, and Intuit’s acquisition of AisleBuyer. Retail’s revival is happening through location and mobile with PointInside’s nSide, Picksie’s ticket purchasing and Jetshop’s pop-up stores in Stockholm + AisleBuyer’s founder, Andrew Paradise…