technology | Street Fight

At Liftoff, a Classic Formula for Company Culture

April Nowicki

At Liftoff, a Classic Formula for Company Culture

It’s never too early to be intentional about establishing and promoting the key values you want your team to emulate, says Liftoff’s CEO Mark Ellis. It provides a set of criteria against which to assess candidates from a cultural fit perspective, as well as a rationale for promoting certain employee behaviors and discouraging others.

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

April Nowicki

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.

Connectivity Culture Growing Beyond ‘Work Hard, Play Hard’

April Nowicki

Connectivity Culture Growing Beyond ‘Work Hard, Play Hard’

Marketing technology company Connectivity went from a 20-person company to an 80-person company in a year and a half, and it’s poised to continue accelerating. Part of Connectivity’s success stems from fostering experimentation. “We always want to hire people who are entrepreneurs themselves, and let them know that they’re not going to get in trouble for failing,” said CEO Matt Booth.

7 Strategies for Leveraging In-Store Beacons

Stephanie Miles

7 Strategies for Leveraging In-Store Beacons

Indoor beacons are bridging the gap between physical locations and digital experiences, and allowing developers and businesses to interact with consumers based on their proximity to specific locations. But as with any new technology, indoor beacons do have their limitations and marketers need to be strategic in order to get the best use out of them…