Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping
According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.
Street Fight Daily: Where Mobile Is Heading, Eric Schmidt to Step Down at Alphabet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: These Are the Ways Marketers Still Struggle to Understand Mobile… Eric Schmidt to Step Down After 7 Years at Helm of Alphabet… Why Quartz Will Not Be Jumping So Fully onto the Programmatic Bandwagon…
Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…
Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales
This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.
Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers… Mashable Sold at Fire-Sale Price of $50 Million to Ziff Davis… Topix Was Getting Crushed by the Duopoly. Now It’s Making Millions Off Them…
Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart… How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices… Lyft Will Use Google Maps as Default Navigator for Drivers…
Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…
How Showroom Concept Stores Are Changing the Retail Industry
A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.
Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.