Tapad | Street Fight

With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

Stephanie Miles

With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales.

LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

Asif Khan

LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

On the show: Kantar Shopcom and 4INFO team up; Tapad partners with VisualDNA; JCDecaux Star Wars OOH campaign; Placester raises $27 million; Beretta showcases its new i-Protect bluetooth gun; Brazil’s L&PM Editores prints books that double as subway tickets. Plus, news from Airbnb and MLSE; Royal Caribbean; TCS and Loctronix; and Loblaws.

Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model

The Editors

Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…

Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social

The Editors

Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KKR Investor Group Nears Deal for Ticket Monster (Wall Street Journal)… Small Businesses Are So-So About Social (eMarketer)… Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Dea (MediaPost)…

5 Tips for Building a Smarter Geofence

Stephanie Miles

5 Tips for Building a Smarter Geofence

The number of advertisers using “geo-aware” technology in their mobile ad campaigns jumped from 17% in 2011 to 36% in 2012, according to a report by Verve Mobile, and yet there is still confusion in the marketplace over what makes a geofencing campaign useful, and when location targeting is necessary to achieve a high ROI. Here are five strategies for creating a smarter, more strategic geofencing campaign…