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How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Stephanie Miles

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

Joseph Zappa

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…