Street Fight Daily: Saving Online For Offline, Tablet Owners Stay Put
A roundup of today’s big stories in hyperlocal content, commerce, and technology… A Big Challenge For Retail: Turning Online “Saves” Into Offline Purchases (GigaOm)… Why Bother With Wireless? Tablet Owners Stay Tethered (AllThingsD)… Unlocking The Secret To Yelp’s Global Expansion With A Stop In Istanbul (Forbes)…
Report Identifies ‘Avid Local Search Users,’ 50% of All Searches
Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.