6 Tools Merchants Can Use to Implement Surge Pricing

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Not only can surge pricing bring in more revenue during a business’ busiest times — like during the dinner hour for restaurants, or on holiday weekends for theme parks — but it can also spread out demand, encouraging customers to visit during times when businesses would typically be slow.

6 Demand-Based Pricing Platforms for Restaurants

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With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…