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Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

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Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…