SXSW | Street Fight

How Brands and Publishers Are Thinking About Beacons

Steven Jacobs

How Brands and Publishers Are Thinking About Beacons

“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”

5 Can’t-Miss SXSWi Panels for the Local-Obsessed

Isa Jones

5 Can’t-Miss SXSWi Panels for the Local-Obsessed

The annual SXSW Interactive Festival starts tomorrow and runs through Tuesday. With five days packed with a wide range of panels and presentations, the confab can be thrilling and overwhelming at the same time. Here are five sessions focused on the future of local and social that Street Fight readers will be especially interested in…

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

The Editors

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…

New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…

Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…

Loopt and Green Dot: A Storified View

Isa Jones

Loopt and Green Dot: A Storified View

What’s the future of location-based services? One path may be mobile commerce, where LBS platforms bring a key loyalty tool. That seems to be one explanation for the $43 million acquisition of LBS Loopt last week by banking company Green Dot, which is known mainly for its prepaid cards for retailers.

So how did it shake out in the Twitterverse, in blogs and general media? Here’s our Storified roundup:

Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW

The Editors

Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The Constant Gardener: My 2 Years Tending AOL’s Hyperlocal Experiment (CJR)…

Shoppers Prefer Using Mobile Web Over Retail Apps (Mashable)…

Solving the Problem of Mobile Location: More Consumer Education than Technology (Screenwerk)…

UK Location-Based App Uberlife Comes Stateside for SXSW

Isa Jones

UK Location-Based App Uberlife Comes Stateside for SXSW

Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…