A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.
Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixie’s Deadzone Diner, Oakley’s RADAR, Barbie’s IoT Dreamhouse, Tinder STACKS, SweetIQ, Absolut Vodka + Lyft.
“There are too many [companies] trying to compete” in local, says Mohannad El-Barachi. He suggested that the industry needs to come up with a set of principles under which SMB owners can say: “These are my expectations and here’s what I should be getting.”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed)… Will Facebook Salvage QR Codes from the Dustbin of Local Marketing History? (Blumenthals)… Cross-Device Campaigns 60% Better Than PC-Only for Offline Conversions (Marketing Land)…
More than 3.5 million employees work remotely at least half the time, a technology-enabled trend that’s on the rise. Many employers claim that workers are more productive when they work remotely, but some technology companies are not considering remote workers or don’t allow telecommuting at all.
On the show: Starship Technologies is planning a fleet of delivery robots; MediaSignage geotargets moving vehicles; LISNR raises $10 million; Amazon kills Amazon Local and Amazon Register. Plus, member news from Facebook; Walgreens; Apple; Google; SweetIQ; what3words + ESRI.
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Jet, Swrve, and ClassPass.