Surefire Social | Street Fight

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Geoff Michener

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the 2016 election cycle.

Infographic: Here’s How National-to-Local Gets Done

The Editors

Infographic: Here’s How National-to-Local Gets Done

You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…

Street Fight Daily: Revel Raises $100M, Groupon Splits App

The Editors

Street Fight Daily: Revel Raises $100M, Groupon Splits App

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Revel Lands A Whopping $100m To Put Another Nail In Cash Registers’ Coffins (VentureBeat)… Groupon, Too, Turns to Multiple Apps (New York Times)… Small Business Lending Platform On Deck Files For IPO Valued At Up To $150 Million (Fox Business)…

Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots

The Editors

Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stores Confront New World of Reduced Shopper Traffic (Wall Street Journal)… LivingSocial Board to Prioritize Management, Operations Experience in CEO Search (Washington Post)… Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (Marketing Land)…

How to Win The National-to-Local War with Technology and Services

Chris Marentis

How to Win The National-to-Local War with Technology and Services

Enterprises still face the same issues as they did 30 years ago — namely, ensuring a consistent national-to-local implementation at “the last mile.” With more moving parts in digital media today, it is much harder to implement a successful national to local digital marketing program unless dealers (or franchises, contractors, physicians, etc.) are onboard, active participants and investing in the program…

Case Study: Roofer Uses Local Marketing Tools to Boost Call Volume

Stephanie Miles

Case Study: Roofer Uses Local Marketing Tools to Boost Call Volume

Muth Roofing owner Chad Muth wasn’t convinced he should be relying solely on Angie’s List as a way to advertise and promote his roofing business. “At one point in time, Angie’s List was driving our business. Almost 40% of our call volume was coming from Angie’s List, which is great, but it’s also kind of scary because it’s like putting all your eggs in one basket,” said Muth…