Stroller Traffic | Street Fight

Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

Tom Grubisich

Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.