Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Study: 43 Percent Of Total Google Search Queries Are Local (Search Engine Land)… The Bubble That Wasn’t: What Happened to ‘People Discovery’ App (The Verge)… St. Louis Public Radio, St. Louis Beacon to Explore ‘Combining Talents and Resources’ (Poynter)…
Street Fight Daily: 02.20.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Buys Hyperpublic, a Local Data Start-Up (New York Times)…
What Yelp’s IPO Means About the Future of Crowdsourced Media (GigaOm)…
Why LivingSocial Lost $558 Million Last Year (Business Insider)…
Street Fight Daily: 10.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit,” writes Jeremy Caplan. “A key question threaded throughout the conference was how best to turn local consumers into reliable revenue streams. The most valuable insights for independent publishers in attendance centered around new opportunities for better serving local businesses.” (Poynter)…
When hyperlocal news sites can’t compete on CPMs, where else can they find revenue? The St. Louis Beacon, a nonprofit online publication for regional news, sought to tie revenue strategies to its mission, business manager Shawn McGinness said. (PaidContent)…
St. Louis Beacon: Revenue Beyond the Banner Ad
The St. Louis Beacon, a local Web site that covers the region, was founded in 2007 by a group of veteran St. Louis Post-Dispatch reporters who perceived a serious lack of in-depth reporting about the communities they lived in. After building up the site, they snagged a couple of grants and partnerships that made the project viable. But, like many local news sites started by high-minded journalists, the Beacon was initially all about the journalism. “They didn’t have anybody on staff who was thinking about business models or technology strategy, or any of that sort of stuff,” says Nicole Hollway, the site’s general manager, who came on board in 2008…
Can Long-Tail E-Books Give New Life to Old News?
Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?