News & Analysis

5 Customer Learning Platforms for Brands and Agencies

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A new class of customer learning platforms is supplying marketers with the information they need to create compelling digital content and target the social media users most likely to convert in the nascent age of discovery commerce.

News & Analysis

Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

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Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.

News & Analysis

Street Fight Daily: What Ad Tech Consolidation May Look Like, GetFiveStars Rebrands as GatherUp

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… What Ad Tech Consolidation Will Look Like… GetFiveStars Expands Its Capabilities, Rebrands as GatherUp… Mary Meeker Is Leaving Kleiner Perkins…

News & Analysis

Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns

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Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses.

News & Analysis

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

News & Analysis

Sprinklr Launches AI Solution to Help Brands Manage Customer Experiences at Scale

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Dubbed Sprinklr Intuition, Sprinklr’s AI tool can process an average of 700 million messages per day across social channels, and it becomes smarter with each customer interaction.

News & Analysis

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…

News & Analysis

Street Fight Daily: Weather Channel Partners with Lyft, Alphabet Seeks Public Legal Fight with Uber

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Weather Channel Lets You Request a Lyft When Bad Weather Strikes… Alphabet Wants Its Lawsuit Against Uber to Play Out Publicly… Twitter is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance

News & Analysis

Raise Report: New Funding for Kiip, Sprinklr, Shipt

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Civil Maps, Brandcast, Peek.com, and Density.

News & Analysis

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…

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