Sports Authority | Street Fight

LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million

Asif Khan

LBMA Podcast: Apple Buys Mapsense, Wycombe Wanderers Outfits Players with GPS Trackers, Zonetail Raises $2.3 Million

On the show: Apple buys Mapsense; Wycombe Wanderers outfits players with GPS trackers; Pokemon GO brings game to the physical world; Zonetail raises $2.3M; Where2GetIt becomes Brandify. Plus, news from Under Armour, Sports Authority, and MapMyFitness; Socialgist and Foursquare; and AdMobilize and Verizon.

Case Study: Sports Authority Engages Customers With Location-Based Rewards

Stephanie Miles

Case Study: Sports Authority Engages Customers With Location-Based Rewards

Sports Authority wants customers to do more than just check-in on location-based apps. Vice President of E-commerce Clay Cowan says the national retailer’s goal is for customers to be actively engaged in the stores they’re visiting. Sports Authority has partnered with Shopkick and Foursquare to reward customers with gift cards and discounts for checking out specific products and using preferred credit cards, like American Express, to pay for purchases…