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Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018

Gilad Amitai

Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018

Location data and technology companies thrived in 2017 and are looking to expand on their success this year. Probably the best indication that location intelligence is here to stay and growing are the better regulations and user-friendly initiatives that are being adopted by different players in the ecosystem.

Sponsored Content: Leveraging Connected Channels in Local Presence Management

Advice Local

Sponsored Content: Leveraging Connected Channels in Local Presence Management

Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. By integrating website data with social campaign results, marketers suddenly have access to information such as who their biggest fans are and where they live.

Solving Mobile’s Attribution Problem

The Editors

Solving Mobile’s Attribution Problem

Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

3 Ways Local Search is Helping Preserve Your Brand’s Image

Manish Patel

3 Ways Local Search is Helping Preserve Your Brand’s Image

In the increasingly mobile and locally-driven digital world in which we find ourselves, it is an absolute necessity to ensure the visibility and accuracy of your brand’s online identity while constantly working to build and preserve a socially-integrated and supported reputation. At the core of it all is the consumer’s mobile and local search behavior…