sonar | Street Fight

Street Fight Daily: Google Wallet Expands, Square IPO ‘Eventual’

Steven Jacobs

Street Fight Daily: Google Wallet Expands, Square IPO ‘Eventual’

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Expands Digital Wallet Offering (Wall Street Journal)… Jack Dorsey: Square IPO Will Happen ‘Eventually’ (Mashable)… With Webvan’s Implosion as Cautionary Tale, Instacart Slowly Begins to Expand, Starting With Chicago (AllThingsD))…

PODCAST: This Week in Location-Based Marketing — CrowdOptic

Asif Khan

PODCAST: This Week in Location-Based Marketing — CrowdOptic

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Guardly’s indoor emergency services; Banjo is chosen by Google+; Qualcomm’s greatest location advertising campaign ever; Hot Wheels tweets for Cameros; Sonar introduces us to the Bing Fund; and Andrew Mason shows his character…

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

Patrick Kitano

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…

Sonar Releases Update, Positions for a Fight

Steven Jacobs

Sonar Releases Update, Positions for a Fight

The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…

Using LBS to Find Jobs and Workers

Asif Khan

Using LBS to Find Jobs and Workers

The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.

Sonar CEO: ‘Location Is Reaching an Inflection Point’

Steven Jacobs

Sonar CEO: ‘Location Is Reaching an Inflection Point’

“We spent the last five years uploading our lives to the Internet – our likes, preferences, activities and so on,” says Brett Martin. “Now, we are downloading that information and spreading it over the suitable world. So there is a gold rush of applications which are working to help navigate that data in a physical context.”

Street Fight Daily: 05.26.11

David Hirschman

Street Fight Daily: 05.26.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Facebook’s local chief Emily White says that local businesses should post to their wall three times per week. She also talks about the network’s push for check-in deals on Facebook Places. (USA Today)… Google is keenly interested in location data, and it seems like its work in maps and location is paying off, particularly on mobile phones. Google Maps on mobile devices, which makes up about 40 percent of all Google Maps usage, is on pace to eclipse desktop usage for the first time next month. (GigaOm)…

Street Fight Daily: 05.24.11

David Hirschman

Street Fight Daily: 05.24.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Dennis Crowley says Foursquare is growing at a rate of 1 million users per month. The company currently boasts 600 million check-ins total, averaging 3 million per day from its nearly 10 million users. (The Next Web)…

Patch President Warren Webster says the company’s criteria for growth in new communities is sound and sustainable, as is its locally centric business model. He says early reader metrics are exceeding expectations. (NetNewsCheck)…