social | Street Fight

Cousins Subs Leverages Social, Marketing Tech to Stay Local

Kate Talerico

Cousins Subs Leverages Social, Marketing Tech to Stay Local

Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.

Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

Joao-Pierre Ruth

Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.

Street Fight Daily: Nextdoor’s Billion Dollar Valuation, SXSW Embraces Beacons

The Editors

Street Fight Daily: Nextdoor’s Billion Dollar Valuation, SXSW Embraces Beacons

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Nextdoor Social Network Digs Deep Into Neighborhoods (New York Times)… SXSW to Get (More) Social With the Help of iBeacons (Recode).. YP Automates Local And Mobile Search Buys For National Brands (MediaPost)…

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Donna M. Airoldi

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey’s 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined,” said Mark Fratrik, the company’s chief economist…

Street Fight Daily: Retailers Embrace Showrooming, Pinterest Pins Main Street

The Editors

Street Fight Daily: Retailers Embrace Showrooming, Pinterest Pins Main Street

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Retailers Seek Partners in Social Networks (New York Times)… Pinterest Piques Interest On The High Street (Financial Times)… Surprise: Everyone Hates Working for the 22-Year-Old’s Mystery Startup (Gawker)…

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

The Editors

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial Posts Another Loss, Valuation Plunges (Washington Post)… Boston’s ByteLight Raises Series A As It Promises To Let Retailers Find You Anywhere (PandoDaily)… VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups (AdExchanger)…

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure

Tara Thomas

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure

By now, enterprise multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads. But following the lead of savvy marketers, it’s time they go further and create unique localized strategies specifically for social media. Here are a few of the most successful strategies…

5 Tools Brands Can Use to Create Socially Targeted Ads

Stephanie Miles

5 Tools Brands Can Use to Create Socially Targeted Ads

In a single day, a tech-savvy twenty-something might tweet about a yoga class, check-in at Target, ask friends on Facebook to recommend a local cafe, and post photos on Instagram from inside Whole Foods. Individually, these social media updates might not mean much. But collectively, they can be a useful tool for advertisers trying to get a deeper look inside the minds of their local customers. Here are five tools that merchants can use to create socially targeted ads…

Banjo CEO: Location Is Key for Social Apps

Isa Jones

Banjo CEO: Location Is Key for Social Apps

Banjo, one of a number of fast-growing location-based social apps, recently reached one million users just nine months after its launch. The company’s founder, Damien Patton, talked to Street Fight recently about the impact of location technology, how advertising is evolving with social media, and the future of location-based social networks…