Case Study: Creativity Counts When Putting Together Foursquare Specials

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Tracy McMahon, the proprietor of  CoCo’s Sunset Grille on Tybee Island, Ga., has come up with some interesting Foursquare deals to attract new customers and engage existing fans…

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

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Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]