In order for business owners to maximize the impact of their expanded social media budgets, they need to think outside the box and try new tactics for reaching consumers online. Here are seven examples of fresh new ways that small and mid-size businesses can use social media for marketing in 2017.
Social networks are transformative, and are the most disruptive when they provide a market segment with opportunities previously unavailable. If you look at the history of how selling has traditionally been done, it’s evident that social will transform sales as well.
Snapchat may be considered by many to be “the next Facebook,” but its approach to social media and interactions couldn’t be more different. From its emphasis on moments to the uneasiness the founders have with ad personalization, the company is certain to blaze a trail all its own the the local space.
The way a merchant responds to complaints on social media will influence not only the perception of the offended customer, but also the perception of any potential customers who view the interaction online. Here are eight strategies that business owners can use when deciding how best to respond to customer complaints on social media.
According to a new survey, SMBs are turning to social media more and more. But they may be doing it not just because they’re getting good results but also because they have better buying experiences with Facebook and others.
Beekeeper is like Slack but for companies with employees who are on the move, waiting tables and parking cars. The mobile-based communications platform is growing quickly and meeting a current need in the marketplace.
More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.
Almost half of small business owners say they’re being overrun by basic administrative tasks. When Roo’s World of Discovery owner Michelle Pollak Landwehr found herself in that same position, spending hours each week on basic administrative tasks like tracking member visits, scheduling classes, and managing recurring payments at her Washington-based children’s indoor play space, she began looking for digital solutions.
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two popular apparel chains: Forever 21 and H&M. The Swedish clothing giant was the runaway victor in this contest, besting its rival in five of the six categories evaluated and tying Forever 21 in the sixth category.
Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise, more of those business owners seem to be saying that if they want social media marketing done right, they need a professional to handle the job. Here are six full-service firms operating in the space right now.