social media | Street Fight

What Happens If Facebook Gets Serious About Local?

Matt McGee

What Happens If Facebook Gets Serious About Local?

What Google is to search, Facebook is to social. Those same local business owners know that, when it comes to social marketing, a good portion of their success depends on what they and their customers do on Facebook. So if Facebook gets serious about local, could that change the local landscape? What would it look like?

How Social Media Disasters Can Tarnish Brands

Kevin Lee

How Social Media Disasters Can Tarnish Brands

Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences for brands that may not have been clear previously.

Instagram Collaboration Is Making Social Media Work for Small Businesses

April Nowicki

Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

What Happens When SMBs Get Social?

Eric Groves

What Happens When SMBs Get Social?

Social networks are transformative, and are the most disruptive when they provide a market segment with opportunities previously unavailable. If you look at the history of how selling has traditionally been done, it’s evident that social will transform sales as well.

Imagining a Local Search Pathway for Snapchat

Manpreet Singh

Imagining a Local Search Pathway for Snapchat

Snapchat may be considered by many to be “the next Facebook,” but its approach to social media and interactions couldn’t be more different. From its emphasis on moments to the uneasiness the founders have with ad personalization, the company is certain to blaze a trail all its own the the local space.

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

Nicole Spector

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.

Case Study: Children’s Center Uses Scheduling Platform to Streamline Administrative, Marketing Tasks

Stephanie Miles

Case Study: Children’s Center Uses Scheduling Platform to Streamline Administrative, Marketing Tasks

Almost half of small business owners say they’re being overrun by basic administrative tasks. When Roo’s World of Discovery owner Michelle Pollak Landwehr found herself in that same position, spending hours each week on basic administrative tasks like tracking member visits, scheduling classes, and managing recurring payments at her Washington-based children’s indoor play space, she began looking for digital solutions.

6 Full-Service Social Media Management Firms

Stephanie Miles

6 Full-Service Social Media Management Firms

Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise, more of those business owners seem to be saying that if they want social media marketing done right, they need a professional to handle the job. Here are six full-service firms operating in the space right now.

Case Study: Westport Restaurant Views Social Marketing as Digital Word-of-Mouth

Stephanie Miles

Case Study: Westport Restaurant Views Social Marketing as Digital Word-of-Mouth

Local merchants in every vertical are relying more on social media marketing for customer acquisition and retention, but restaurants in particular have become heavy users of social platforms. This year, 50 percent of casual dining and fine dining operators said they planned to devote even more resources to social media marketing. Hyperlocal vendors like Perch are providing business owners with a way to consolidate most social marketing tasks in one centralized app.

Can Facebook Win Local?

Mike Boland

Can Facebook Win Local?

Facebook is known universally for its social networking features, but the company has quietly but consistently been rolling out a set of tools to make it the go-to platform for SMBs. From social buy buttons, call functionality, and Pages to messaging and free beacons, Facebook is staking its claim to online, offline, and online-to-offline marketing and commerce for SMBs.

Report: Getting the Most out of Hyperlocal Social Media Marketing

David Card

Report: Getting the Most out of Hyperlocal Social Media Marketing

A new report from Street Fight Insights found that many local businesses don’t feel they’re getting return on their social media efforts. That’s in spite of the fact that two-thirds of them are using social media for marketing, and many plan to increase their efforts. Companies in the connected local economy value chain looking to best serve merchants should supply them with tools and services to measure the impact and efficiency of their social media marketing programs.