Social Commerce | Street Fight

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

Joseph Zappa

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.

Street Fight Daily: Social Networks Struggle with Ecommerce, Nextdoor’s ‘Neighborhood Favorites’

The Editors

Street Fight Daily: Social Networks Struggle with Ecommerce, Nextdoor’s ‘Neighborhood Favorites’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Networks Face Obstacles in Road to Ecommerce Domination (Gigaom)… Nextdoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model (Local Onliner)… Millennials’ Growing Distrust of Plastic Cards Paves Way for Digital Payments (Marketing Land)…

Street Fight Daily: Mobile Payment Transactions to Reach $27B by 2016, How to Sell on Social Media

The Editors

Street Fight Daily: Mobile Payment Transactions to Reach $27B by 2016, How to Sell on Social Media

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Proximity Mobile Payment Transactions to Reach $8.71 Billion in 2015 (eMarketer)… The New Wave of Selling on Mobile and Social (TechCrunch)… Amazon Books Should Be the Future of Brick-and-Mortar Retail Chains (Gigaom)…

Group Commerce CEO: Monetization of Local Content Is Still Evolving

Steven Jacobs

Group Commerce CEO: Monetization of Local Content Is Still Evolving

Strategy around local appears to be increasingly moving away from the novelty of daily deals, and toward a broader conversation about local commerce. And while there seems to be a notable decrease in the number entrepreneurs pitching pureplay deal startups, existing media brands continue to be interested in creating deals products…