What Can We Learn from Subway’s Battered Online Reputation?
The biggest story to come out of the Nation’s Restaurant News’ Top 500 rankings in 2023 wasn’t who was on top, but that Subway reputation issues had tumbled it to the bottom. After decades of expansion that led to Subway becoming the world’s largest fast food chain in terms of locations by the early 2000s, […]
Study: ‘Ghosting’ Customers Leads to $2.4 Billion Loss in Retail Sales
Even if you haven’t heard the term “ghosting” before, you’ve almost certainly experienced it. Ghosting, or ending a relationship by suddenly withdrawing from all communication, is the exact opposite of what brand marketers are going for when they work to cultivate and deepen their relationships with customers. And yet, according to a new study, by […]
Why Are Multi-Location Brands Ghosting Their Customers?
You may have heard of ghosting in the dating or job application world. It’s when someone communicates with you and then vanishes suddenly and without a trace. Your messages go unanswered. Here today…ghost tomorrow! Multi-location brands (MULO) are ghosting their customers and prospects. A recent study by SOCI, “The High Cost of Invisibility for Multi-Location […]
SOCi Acquires Brandify, Melding Location Marketing Strengths
Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under the SOCi name to serve more than 700 major national and international brands, accounting for over 3 million total store and office locations worldwide. The acquisition includes Street Fight, which will continue to operate as an editorially independent media outlet.
DTC Brands Combine Physical Storefronts with Localized Search Strategy
Allbirds and Fabletics aren’t the first DTC brands to open up for in-store shopping, of course. Brands like Warby Parker and Bonobos pioneered the approach years ago. But the latest class of trendy DTC brands is doing things a little differently. Rather than focusing on urban centers, like New York and Los Angeles, DTC brands are using local data to target new, smaller locations in states like Arizona, Florida, and Texas.
6 Ways Brands Can Automate Updates on Local Facebook Pages
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
The Influence of Reviews on Conversion
Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022.