Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…

Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…

Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…

How Retailers Can Use Social Media for Better Customer Support

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A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.

Street Fight Daily: Snap Becoming a Search Engine, Google’s Data Wars Come Down to Location

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Becoming a Search Engine… For Google’s Data Wars, It All Comes Down to Location… How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons…

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…

Street Fight Daily: Instacart Amasses $3.4 Billion Valuation, Uber Seeks COO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Grocery-Delivery Startup Instacart is Valued at $3.4 Billion… Travis Kalanick Wants a No. 2 Executive… Boston-Based Localytics, a Mobile Engagement Platform, Acquires Berlin’s Tapglue…

Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides… The AP’s Plan to Put Hyperlocal Data in the Hands of Reporters… Yelp Blames Google for Its Failed International Business…

Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…

7 Fresh Ways SMBs Are Using Social Media for Marketing

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In order for business owners to maximize the impact of their expanded social media budgets, they need to think outside the box and try new tactics for reaching consumers online. Here are seven examples of fresh new ways that small and mid-size businesses can use social media for marketing in 2017.

Street Fight Daily: Amazon Invests in Shipping and Delivery, Inside Millennial Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans First Air Cargo Hub… Millenial Shoppers Have an Affinity for Mobile and In-Store Digital Shopping… Uber Partners with Daimler in a Step Toward a Driverless Future…

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Signpost Integrates AI Tech with Facebook for More Effective Advertising… Snap Plans to File Publicly for Its Much-Awaited IPO This Week… How Automakers Are Cashing in on Connected Cars…

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…

Street Fight Daily: Mobile Ad Spend Could Double by 2021, Snap Courts Big Advertisers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Mobile Ad Spend Will More Than Double by 2021… Snapchat Is In Talks for Big Ad Deals Ahead of IPO… Big Data Adoption is Slow, But Benefits Are Beginning to Show…

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Building a Cloud-Based Measurement Service for Advertisers… Uber Hires Google’s Former Head of Search, Stoking a Rivalry… Retailers Turn to Silicon Valley to Lure Customers…

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Unclicks Buy Button, Signaling Unclear Future for Social Commerce… Google Uses Its Search Engine to Hawk Its Products… Snapchat is Now Pitching Brands on Sequential Video Ads…

Inform Your Multichannel Customer Experience Strategy

Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

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Messaging apps would be the ideal medium for U.S. dailies to capture committed readers in the emerging era of the “New Localism.” The big advantage of chat apps is that publishers can send questions and other “push” notifications to subscribers that promote high levels of engagement.