Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.
Tag: SnapChat
Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…
Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…
Snapchat Expands Its Foray Into Local with Snap Map
Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.
An Unsexy Truth: Emerging Tech Hinges on Local Data
The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.
Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…
Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map… Walmart to Vendors: Get Off Amazon’s Cloud… Inside Travis Kalanick’s Resignation as Uber’s CEO…
Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Face Challenges Integrating Yahoo and AOL Before It Challenges Google and Facebook… MoPub Is Testing Ways to Do More with Twitter Data… Modern Marketing Means Mobile Messaging…
Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…
Is Snapchat Quietly Redefining Local?
Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.
Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…
Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
How Retailers Can Use Social Media for Better Customer Support
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
Street Fight Daily: Snap Becoming a Search Engine, Google’s Data Wars Come Down to Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Becoming a Search Engine… For Google’s Data Wars, It All Comes Down to Location… How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons…
Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …
Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…
Street Fight Daily: Instacart Amasses $3.4 Billion Valuation, Uber Seeks COO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Grocery-Delivery Startup Instacart is Valued at $3.4 Billion… Travis Kalanick Wants a No. 2 Executive… Boston-Based Localytics, a Mobile Engagement Platform, Acquires Berlin’s Tapglue…
Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides… The AP’s Plan to Put Hyperlocal Data in the Hands of Reporters… Yelp Blames Google for Its Failed International Business…
Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…