SnapChat | Street Fight - Part 3

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

Joseph Zappa

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

Joseph Zappa

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

Joseph Zappa

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…

Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential

Joseph Zappa

Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Face Challenges Integrating Yahoo and AOL Before It Challenges Google and Facebook… MoPub Is Testing Ways to Do More with Twitter Data… Modern Marketing Means Mobile Messaging…

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

Joseph Zappa

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos

Joseph Zappa

Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…

Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

Joseph Zappa

Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…

Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out

Joseph Zappa

Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

Joseph Zappa

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

Joseph Zappa

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…

Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data

Joseph Zappa

Street Fight Daily: Uber Wants to Be a ‘Content Marketplace,’ The AP Supplies Hyperlocal Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides… The AP’s Plan to Put Hyperlocal Data in the Hands of Reporters… Yelp Blames Google for Its Failed International Business…

Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply

Joseph Zappa

Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…