Snap Opens Its API to All Brands, Agencies, and Tech Firms

Share this:

The company is providing open access to its marketing API, a move that will allow brands, agencies, and marketing technology firms to explore advertising on the social platform more freely.

Street Fight Daily: Snap Opens Up Its API, Google Expands AMP

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Opens Its API to All Brands, Agencies, and Tech Firms… Google Takes AMP Beyond Basic Posts with Its New Story Format… Uber Posts Q4 Losses of $1.1 Billion on Higher Sales…

Facebook Is Shedding Those Coveted Gen-Z Users

Share this:

Less than half of the American internet population between ages 12 and 17 will use the social network this year, a drop from the past few years.

Street Fight Daily: Snap Shows Signs of Life, GroundTruth Launches New Platform

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Shares Skyrocket As It Makes Ad Buying Easier and Sees User Growth… Understanding the B2B Content Marketing Landscape… Poll: Facebook’s Algorithm Change Isn’t All Bad for Publishers…

Street Fight Daily: Faltering Snap Courts Publishers, WhatsApp Rolls Out App for Small Biz

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Facebook Retreats from Publishers, Snap Goes on the Offensive… WhatsApp Launches a Separate App for Small Businesses… Mobile Phones Driving Search Ad Growth…

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…

Street Fight Daily: How AMP Beat Instant Articles, AI Shapes Brand Relationships

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google AMP Beat Facebook Instant Articles… How Invisible AI Shapes Our Brand Relationships… Video-Streaming Service Customers Widely Pan Use of Ads…

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…

Street Fight Daily: Walmart Continues to Innovate, Mobile Video Ad Spend Overtakes Display

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Develops a Personal Shopper Service and Store Without Cashiers… Mobile Video Ad Spend Overtakes Display… Former Orbitz CEO Joins Uber as the Company’s First COO…

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…

Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses… Open and Read Rates Soar During Cyber Week… How Amazon Picks Its Seemingly Random Deals of the Day…

Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…

Street Fight Daily: Shoppers Swarm to Social, Snapchat’s Redesign Goes Live

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Facebook and Instagram Users Discussed Last Weekend’s Shopping than Super Bowl… Snapchat Simplifies Design to Spur Use… Benchmark and Menlo Commit to Sell Shares of Uber to SoftBank…

Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…

Street Fight Daily: Walmart Acts as Media Platform, Amazon Courts Grocers

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Walmart’s Advertising Blitz… Amazon Slashes Seller Fees to Improve Grocery Sales Online… Mobile, YouTube, and Programmatic Are Alphabet’s Workhorses…

Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…

Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…