SnapChat | Street Fight

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

Joseph Zappa

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

Joseph Zappa

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Ad Market Grows to $88 Billion, With Google and Facebook Contributing 90% of Growth… TV Has an Attribution Problem… GDPR Scrambling Has Spawned a Slew of ‘Charlatans’…

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

Joseph Zappa

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

Joseph Zappa

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Launches Ad Program to Connect Drivers & Small Businesses… Kohl’s CEO Says Company Is Doubling Down on Its Deal with the Devil… Snapchat Is Building the Same Kind of Data API That Got Facebook in Trouble…

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

Joseph Zappa

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…

Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data

Joseph Zappa

Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

Joseph Zappa

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

Joseph Zappa

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

Joseph Zappa

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

Joseph Zappa

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…